PREMIUM BAKING MIXES
PRIVATE LABEL PROGRAM DEVELOPMENT – PRIVATE BRANDING
We understand that each private branding program is distinctively different. By determining your objectives, NorthWest Specialty Baking Mixes will help deliver a successful private label program to your stores. Discussion of your objectives will include the following:
- Brand positioning
- Type of products needed
- Special product attributes (such as all natural, non-GMO, etc.)
- Estimated volumes
- Special certification needs
- Target retail price point
- Development timeline
- In-and-out or year round programs
Product selection is the foundation of your private labeling program. We start by discussing your specific product requests and/or reviewing our existing core formulas. Samples are then submitted to you for evaluation. Your tasting panel will have an opportunity to provide feedback and make reformulation requests for custom recipes.
Once formulas have been decided we will discuss merchandising options, corrugated case requirements and special packaging needs to determine how best to bring the private label program to your stores successfully.
Pricing is provided once the complete private branding program has been determined and recipes are finalized. In order to provide pricing we must know the annual volume per SKU commitment, delivery location and other costs associated with the program.
With product formulas finalized and NorthWest Specialty Baking Mixes selected as your supplier, your private label program is on its way to success. Our committed staff is here to help you every step of the way working diligently for your success and increase your sales.
DESIGN SUPPORT – PRIVATE LABEL BRANDING
We work directly with your designer to assist you along the design process by providing the following:
- Samples of product for photography
- Graphic dielines
- Printing specifications
- Product nutritional information
- Promotional copy
- Technical proofing
Once an initial draft is created it is then provided to us as a PDF file at which time we will proof the technical information in accordance with FDA regulations. The final design is then sent to our printer. Before going to press our printer will provide the designer with a printed proof for final approval.
It is our goal to ensure that your branded products are in stores when needed. We will work together to determine an initial forecast each year. Periodically, as productions are being scheduled, we will confirm your replenishment needs and make adjustments accordingly. Together we will make sure that your private branding needs are fulfilled.